What’s Your Brand Archetype? Marketing Through Meaning
What's an archetype and why do you care? An archetype is a construct for how we understand life. The hero. The jester. The explorer. Can't you think of people who [...]
Face Your Fear with the Three Billy Goats Gruff!
The last thing we want to do when we're feeling uncomfortable, scared, nervous, or downright terrified, is feel that fear! Isn't that true? But, as counter-intuitive as it seems, this [...]
Three questions and three answers on creating impact through your stories.
Stories are the tool for creating impact, whatever your goals are in telling the story. Think about it. When do you not use a story when you are attempting to [...]
Whatever Your Beliefs, Love Covers It
To honor what I hold to be sacred and true about the holidays, I decided to share this quote with you: Love Is Our Soul Purpose. Love is it. It [...]
What We Can Learn About the Power of Stories from Lincoln
Did you see Lincoln yet? The movie starring Daniel Day-Lewis? If you haven't, I highly recommend you do. Not only is it a powerful movie about the passage of the [...]