Presence! If Your Brand Could Speak, What Would It Say?
Courtesy of Flickr user Alan Levine Which comes first — marketing or branding? Does marketing create the brand, or branding create the market? Both. They are symbiotic. They [...]
Presence! The one question you need to ask to make sure your message is on track!
One of the first things I ask my clients [...]
How to Sell from the Stage! Tips for Speakers to Make Money While Speaking
Welcome to this edition of YourCast, where you'll find quick tips on speaking, leadership and communication skills. If you enjoy this, share it with your network! They can sign up [...]
Authentic Is As Authentic Does! How to Get Real In Your Speaking and Branding!
It's the little things, isn't it? When someone says he or she will call and it happens. When someone RSVP's yes for the committee meeting, or the event, or the [...]
What’s Your Brand Archetype? Marketing Through Meaning
What's an archetype and why do you care? An archetype is a construct for how we understand life. The hero. The jester. The explorer. Can't you think of people who [...]