The Cost of Little White Lies
This morning, I drove to one of my regular Starbuck’s to meet with a representative for a new publication. [...]
Four Stories Every Organization Needs to Have!
What's the story? Did you hear about . . . ? How do you do that? These are the kinds of questions all employees ask at some point and whether [...]
What’s Your Brand Archetype? Marketing Through Meaning
What's an archetype and why do you care? An archetype is a construct for how we understand life. The hero. The jester. The explorer. Can't you think of people who [...]