Focus on the Work — the Key to Your Quantum Leap!
I just got off the phone with a wonderful client. We were doing a review -- what he has gained, what he needs now, and what he might change about [...]
Three Questions to Discover Your Brand’s “Je Ne Sais Quoi”
I like making the unconscious conscious because the unconscious is where most creative ideas live. [...]
Four Stories Every Organization Needs to Have!
What's the story? Did you hear about . . . ? How do you do that? These are the kinds of questions all employees ask at some point and whether [...]
What’s Your Brand Archetype? Marketing Through Meaning
What's an archetype and why do you care? An archetype is a construct for how we understand life. The hero. The jester. The explorer. Can't you think of people who [...]